Centennial Olympic Park
PITP 2014 Recap Book
PITP 2014 Recap Book
Event report book for the 2014 Centennial Olympic Park "Party in the Park" concert series.
Going in a completely different design direction from the previous year, the 2014 Recap Book was more minimal in its interpretation of the event flyer and larger in its format size.
This new interpretation and other related design elements could be found in the bolder three dimensional section lead pages, color coordinated infographics and overall readability found throughout the subtly designed yet color saturated booklet.
This new interpretation and other related design elements could be found in the bolder three dimensional section lead pages, color coordinated infographics and overall readability found throughout the subtly designed yet color saturated booklet.
Not As Abstract But Very Colorful
Color was an incredibly important feature of the previous recap book and during the development of this project it played an equally important role but in a more subdued implementation. This new take on color usage coupled with the addition of three dimensional abstract geometric images used for the section lead pages set this annual report apart from its predecessor.
Calendar of events in horizontal format provides a clear view of months events and highlights.
Social media infographic used typography to spotlight the social campaign targets and goals.
Screen captures of web posters and marketing collateral.
Lead analytics based infographic inspired by section colors.
Although this book was very graphic rich, it also had a substantial amount of analytical information that had to be styled as well.
