FATCO
Identity and small run publication design for an unofficial University of Delaware organization.
Every design studio has its origin story.
Whether it was a life-long dream, an all night coding session or that "Aha!" moment, we all have a story to tell as to how we became designers. The story of AKOFA Creative starts with FATCO, the group of friends who organized events to promote the radio station where they worked. Along with their studies they also put together a "zine" to provide a different voice amongst the African American community of their local college campus.
The identity draws it's inspiration from Kwesi Amuti's (our founder and creative director) love for graffiti and street typography while the publication's design and content embody the tireless work and effort of a close-knit group of friends and family members.
Whether it was a life-long dream, an all night coding session or that "Aha!" moment, we all have a story to tell as to how we became designers. The story of AKOFA Creative starts with FATCO, the group of friends who organized events to promote the radio station where they worked. Along with their studies they also put together a "zine" to provide a different voice amongst the African American community of their local college campus.
The identity draws it's inspiration from Kwesi Amuti's (our founder and creative director) love for graffiti and street typography while the publication's design and content embody the tireless work and effort of a close-knit group of friends and family members.
A Voice For All The Crazy "Others"
College life as most know it is about finding yourself, as well as passing your classes, and developing who you are and who you will be later in your life. This however is not always the case when you attend a university in which you are a very small minority of the campus population. Being in this small group on the Delaware campus led to a subtle conformity and also gave rise to a united voice championed by many fraternities and sororities.While there was nothing wrong with "Greek" organizations leading the charge, many voices were too often ignored when it came to social and campus issues pertaining to the African American community. And these conditions are what gave birth to For All The Crazy Others (FATCO), an underground magazine that gave an independent voice to those rebellious enough to oppose the conventional and share their viewpoint.
Our first flyer, The Fat Fridays event in 1994.
Flyer for second "Fat Fridays" event. With the success of Fat Fridays, came more flyer designs.
Flyer for "The Jam", an event for the campus radio station's fundraising efforts.
Flyer for "The Jam 2". With the success of "The Jam" events, we began to build a small list of campus clients.
